Friday, August 19, 2005

special sauce!

stumbled across a satirical commentary on old mickey deez adverts on the website of StayFree! magazine... what really caught my attention was this piece of prophecy, foretelling the story of the 2004 election in an 80' burger ad:

EXT. MCDONALDLAND--DAY

MAYOR MCCHEESE arrives at the McDonaldland restaurant via a miniature train. A cheering crowd of children welcome him.
ANNOUNCER: Well, well! Election time in McDonaldland! Mayor McCheese is making speeches! MCCHEESE: Greetings, friends! What this place needs is more, uh . . . um . . .
RONALD: Uh, cheeseburgers!
MCCHEESE: Cheeseburgers, yeah! They're delicious, honest! Uh, self-winding, you know!
RONALD feeds MCCHEESE another line.
RONALD: Trustworthy!
MCCHEESE: Trustworthy!
HAMBURGLAR shoves a stack of ballots into the ballot box, then puts two hamburgers in a sack before escaping, pursued by BIG MAC.
ANNOUNCER: Meanwhile, the Hamburglar is stuffing the ballot box... and his pockets!
MCCHEESE: Uhhh, uhhh, how's about a Cheeseburger with every apple pie! (Children cheer this proposal.) Or maybe with every bag of french fries! In every glove compartment!
RONALD: No! No, no, no, no!
MCCHEESE: Every meal! In everybody, y'know!
RONALD counts ballots.
ANNOUNCER: Well, McCheese has been re-elected!
MCCHEESE: Thank you! Thank you, thank you!
RONALD: But nobody can beat a McDonald's cheeseburger!

ASSIGNMENT:
Write a short paragraph comparing the events of the commercial to the 2004 U.S. Presidential election.
Hints:
1. Notice the twitchy, disoriented candidate running for re-election who has to be fed lines. You may wish to pick a substance that the fictional candidate's head is made from and construct an epithet applying to his real-life counterpart.
2. Notice the campaign promises that sound appealing, but in the end will be bad for all of us.
3. In the ad, the only enemy of McDonaldland who manages to penetrate the nation's borders escapes unpunished. Could this observation serve your allegorical piece?
4. Note that the clear instance of electoral fraud is never rectified, and in fact the ballots are counted by a member of McCheese's own staff.
5. For a real slam-bang ending, express doubt as to which election is more obviously a farcical fiction designed to promote corporate interests.

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